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Yards & Harpoon Place a Wager on the Super Bowl

Super Bowl
Dan Bortz
Avg. Reading Time: 2 min

Super Bowl LII is barreling toward Minneapolis. The Philadelphia Eagles and New England Patriots are going to clash in a David and Goliath showdown, which will hopefully be a game for the ages. As a lifelong Eagles fan, I hope the Birds give the Patriots the thrashing of their lives. As if the game wasn’t going to be fun enough already, breweries in the teams’ hometowns are placing a little bet on the big game. Just as you would expect, it all started on Twitter.

Yards Brewing Company has long considered themselves to be “Philadelphia’s Brewery,” and they plan to back up that moniker as Philly prepares itself for their third trip to the Super Bowl. On Sunday, February 4 at 6:30 p.m., the Eagles will face off against the New England Patriots. Yards placed a hometown wager on the outcome of the Patriots-Eagles game with Boston-based Harpoon Brewery. In addition to earning supreme bragging rights for eternity, the losing brewery will have to pour the winning brewery’s beer in their taproom for an entire day and their staff will be required to wear the opponent’s gear.

“To our friends at Harpoon: Get ready to wear some Green, a very dynamic and blue-collar kind of color – and it looks great on everyone, from casual fans to pretty boy quarterbacks,” says Founder and Brewmaster Tom Kehoe, a longtime Eagles season ticket holder. “The last time we moved our brewery, the Phillies won the World Series, and we handed out free Philly Pale Ale to fans celebrating in the streets. Now, after once again opening a new facility, we are hoping some of that Yards good luck will rub off on our high-flying NFC champs. Let’s go Birds!”

Yards will also tie in their ongoing commitment to the local community with the bet. The brewery will donate $1 from each pint of Philly Pale Ale sold in their taproom from Wednesday, January 24 through Sunday, February 4 to Prevention Point, an organization working on the front lines of the opioid crisis in Philadelphia. They will also donate $10 from every keg of Philly Pale Ale sold in the Philadelphia region during the same time frame to Prevention Point.

“The opioid epidemic has affected numerous members of the Yards family just like our greater community,” says Trevor Prichett, Chief Operating Officer of Yards. “Addiction is a terrible disease and we are grateful to have incredible organizations like Prevention Point working to prevent these tragic and unnecessary deaths.”

Harpoon Brewery will also be giving back in Boston! A portion of the proceeds from one of their flagship beers will be donated to a charity of their choosing as part of the wager.

The winning brewery will be announced on social media after the game. In the meantime, you can keep up-to-date on the terms of the bet — and enjoy all the trash-talking — by following Harpoon and Yards on Twitter!

Featured Image courtesy of Yards Brewing Company


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