Santa Fe Brewing Co. | Pepe Loco

Nobody really knows where Pepe came from, but legend has it he was born in the back of a dingy bar. As the story goes, his first drink was tequila. There are rumors his father was a traveling luchador and accidentally left him behind after one of his matches. A pack of coyotes found him and raised him as their own. Surely, you’ll hear a hundred more stories about his origins but one thing is clear: Wherever Pepe Loco came from, El Campeón is here to defend good taste, wear tight pants and give you a victory dance.

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