An Authentic German Beer Fest in Minnesota: How Schell’s Bock Fest Came to Be

February 26, 2019 | Taylor Laabs

August Schell Brewing Company, now named Schell’s Brewery, is the second oldest family-owned brewery in the nation. Founded in 1860 by German immigrant August Schell, the brewery is rich in German tradition. Stationed in the historic town of New Ulm, MN, Schell’s has weathered the storms of Prohibition and today’s ever-changing craft beer market thanks to staples like Grain Belt Premium. But it’s one of its seasonals that often gets the most attention due to the festival that celebrates it. First started in 1987, Schell’s Bock Fest celebration is an event as rich in tradition as the brewery itself. Here’s what you need to know about the event, which takes place on March 2, 2019 from 11 a.m. – 4:30 p.m. at Schell’s Brewing Company.

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