Craft Beer Aims to Take Craft Back from Anheuser-Busch Via Crowdsourcing
OK OK, admittedly this post screams click-bait. And no, craft beer isn’t seriously planning to purchase Anheuser-Busch InBev for $213 billion, however the good-humored folks at CraftBeer.com are having a little fun today with the notion, if you can’t beat ’em, buy ’em, and have announced a crowdfunding campaign and video to buy back Big Beer… because who isn’t CrowdFunding these days? So who’s down to help Take Craft Back?
The real motive behind Take Craft Back is to raise awareness for the Independent Craft Brewer campaign launched earlier this year. “The Take Craft Back campaign is designed to support the visibility of the independent craft brewer seal, launched this summer to increase beer drinker awareness of and preference for truly independent beer. In a short time span, the seal has received overwhelming support, with nearly 2,300 independent craft breweries (as of mid-October 2017) signed up to use the mark on their bottles, cans, packaging, tap handles, menus, coasters, festival banners, websites, social media and more,” as noted on CraftBeer.com.