Event Recap | Executing the “Craft-Plus” Festival Model: Ballpark Brew Fest

The ubiquitous nature of craft beer fests suggests that the novelty of simply offering nothing but an array of craft beer has diminished; a lively competition among fests exists. As a result, festivals routinely engage in the “craft-plus” strategy, such as a “craft + a theme” or “craft + an appealing venue.” One such craft-plus fest occurred on May 5 in the Chicago area at the Schaumburg Boomers’ minor league baseball stadium — the 6th Annual Ballpark Brew Fest (co-hosted by Bigby’s Pour House).bot

The alluring venue coupled with breweries who brought A-game brews, mostly served by its all-star staffers, made for a successful fest and one for which has the potential to maintain its year-to-year viability.

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