#BlackButte – PorchDrinking.com
Each year, throngs of beer fans ignore industry arguments and engage in the annual Black Friday hunt for Goose Island Bourbon County Brand Stout (BCBS). It’s difficult to argue its historical significance, current popularity and quality. But, do people covet BCBS due to its quality or because of its fame? Or, is it a little of both? There’s no right answer, and there’s no judgement to be given for choosing either option. But, maybe it’s not really about choice as it is a sign that the BCBS fame can’t last forever.
Maybe, what we are seeing is a slowly evolving beer revolution akin to the bloodless 1688 Glorious Revolution in England that ousted a King and forever put the government in the hands of Parliament. BCBS isn’t going away and it will likely always be revered. However, other beers might well supplant its power within the market and on social media.