When Craft Breweries Bite Back | Summit Brewing’s Unique Approach to its UnTappd Reviews

March 29, 2018 | Taylor Laabs 1

The growth of craft beer and social media have followed somewhat similar trajectories. Both have become dominant forces in the day-to-day lives of many Americans, and both have become intertwined – for better or for worse. In its best sense, the availability of social media allows craft brewers to connect with their patrons and for beer lovers to socialize and discuss with one another, expanding their passion and knowledge of the industry. In the worse sense, social media platforms like Twitter and Untappd offer anonymous critics a vehicle through which to hurl insults, often unwarranted, at breweries.

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