Deschutes Brewing Goes the Extra Mile with Brooks Running Partnership

September 1, 2021 | Taylor Laabs

How do you measure the success of your run? In calories burned, miles ran… or beers you’re able to consume afterwards? Many brewers and drink companies have leaned into that third category by making better for you NA-beers, light ABV options with salt and electrolytes, or even sponsoring races and marathons. The fitness drinker group is certainly a growing category, which is why Deschutes Brewing has decided to partner with one of the predominant running companies in the world, Brooks Running, on a new beer and merchandise line. The new, running-inspired “Run Hoppy” partnership updates Brooks’ “Run Happy” tagline with a playful nod to Deschutes’ IPA line and is sure to excite both runners and beer drinkers alike thanks to the corresponding launch of the Run Hoppy Golden IPA and a bevy of Run Hoppy merchandise, including an awesome new collectible Brooks Ghost 14 running shoe. Here are the details. 

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