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How New Glarus Brewing Kept its Employees Top of Mind in its Marketing, Pandemic Response

July 22, 2021 |

New Glarus Brewing beer courses through the veins of Wisconsin, yet its presence isn’t overbearing. The quiet brewery, stationed atop a hill in quaint New Glarus, Wisconsin thrives on subtlety. They don’t do any advertising—at all. Instead, they thrive on word-of-mouth marketing from their hordes of fans, both in-state and out-of-state. These avid fans clamor to buy their beer across Wisconsin outposts. They also trade for it if they reside outside of state lines. The brewery doesn’t need more marketing, but it still looks for new ways to connect with their audience. One of those avenues is through setting up a new Twitter account. This also connects with New Glarus’ broader mission of putting their employees first, in marketing decisions, brewery upkeep and their COVID-19 pandemic response. I talked to New Glarus’ COO and General Counsel, Drew Cochrane, about how New Glarus acts on this overarching mission. 

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Denver Beer Co. NFT Release Grants Owner “Beer for Life”

July 20, 2021 |

How much would you pay to drink for free, for the rest of your life, at your favorite Craft Brewery? It’s a question that was answered by one Denver Beer Co. enthusiast when he won the auction for the “Beer for Life” NFT recently for 4.33 of the Cryptocurrency Ethereum (roughly $9,200 USD at the time of purchase).

“We like to play on the edge of the news and be fresh and try new things,” says Denver Beer Co.’s Co-Founder Charlie Berger. “We had to learn about NFT’s. Not many people knew about them nine months ago. We really just wanted to just try it, and we wanted to learn about it by creating it.”

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Shippingport Brewing Wants to Be a Catalyst for Change in Louisville’s West End

July 20, 2021 |

When Amelia Pillow decided to open her own brewery, she wanted to pick a location that could be a catalyst for change for the neighborhood she calls home. Pillow opened Shippingport Brewing in the Portland neighborhood of Louisville, KY, becoming the first taproom and brewpub to open in Louisville’s West End.

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Campaign Launched to Make the Kentucky Common the Official Beer of Kentucky

July 15, 2021 |

A campaign has been launched to make the Kentucky Common the official beer of the state of Kentucky. Michael Moeller, co-founder of Louisville Ale Trail, sent a request to Kentucky Governor Andy Beshear’s office to consider naming the Kentucky Common the official beer style of Kentucky through executive order.

Kentucky has a state flower, a state tree, a state mammal, a state horse, a state food, a state dance, and many more state insignias. It’s time to add a state beer to the list.

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Saison-Focused Breweries in Chicago Helping Grow the Style

July 12, 2021 |

They can be dry, spicy, floral, citrusy, herbal, barrel-aged, smoky, and that’s not even the limit. They are a style that most craft beer drinkers know about but many probably couldn’t tell you the last time they had one. They are Saisons.

A favorite style amongst those in the craft beer industry because of their versatility, low ABV, and flavor potential, the Chicagoland area is home to three breweries dedicated to Saisons.

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Fifth Street Brewpub Hires Former Goose Island Brewer

July 12, 2021 |

Fifth Street Brewpub in Dayton, Ohio, found their new head brewer in a way perfectly befitting the small, neighborhood establishment’s community focus: through a hometown connection and a pint at the pub.

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Atrium Brewing Partners with Louisville Bats to Launch “Bat Boy”

July 8, 2021 |

Atrium Brewing has partnered with the Louisville Bats, a Triple-A Affiliate of the Cincinnati Reds. The Louisville brewery and minor league baseball have teamed up to launch Bat Boy, a blackberry lemonade Sour Ale beer branded exclusively for the Louisville Bats. Read More

Checklist: Four Chicago Beers For a Perfect July 4th Cooler

July 1, 2021 |

Celebrating the July 4th holiday in 2021 takes on added significance due to the arduous year-plus America has been through. Many hope—myself included—to return to normal BBQs, gatherings and outdoor events over the weekend with an added sense of appreciation as to why these small moments in time are so valuable. One timeless tradition of many July 4th celebrations is the packing of a proper beer cooler. While water—both bottled and frozen—are a necessity, along with probably some seltzer, the options for the beer you choose to fill it with are seemingly endless. That’s why I decided to pull together a quick checklist for any Chicago craft beer drinker looking to properly stock their cooler for the July 4th weekend. Read More

Troubadour Maltings Brings Craft Ideas to All Stages of Brewing

June 29, 2021 |

Craft beer enthusiasts are never short on things to say about the beer they are drinking. Whether it’s praise for their favorite under-the-radar brewer, an ode to the specific blend of hops used in their favorite IPA or their witty tasting notes to be added to their Untapped, there are a myriad of details to discuss when talking about craft beer. With this in mind, beer enthusiasts often overlook one of the most core components: malt. Read More

Six Summer Beers to Help Beat the Heat from Molly’s Spirits

June 18, 2021 |

It’s hot… so hot in hrrr. As much of the country continues to experience this blistering heatwave, Coloradoans have been battling 100+ degree days. When hopping in a pool still feels like wading in a hot tub the only other … Read More

Dogfish Head Expansion into Canned Cocktails Was Only a Matter of Time

June 14, 2021 |

Growing a sustainable, repeatable business is the dream for any business owner. When you have both of those tenets down, the next step is a bit harder. Do you stick or twist? Do you keep with the status quo, with what works; or do you move, expand and innovate to stay ahead of market forces and competitors alike? Whether it’s a foray into NA, good-for-you beverages, an ambitious oat-milk Hazy IPA collaboration or an adventurous brewpub expansion in Miami, it’s clear that Delaware-based Dogfish Head Brewery continues to twist. Their recent expansion of taking their canned cocktail program nationwide, by leveraging their in-house distilling program and national distribution network, is yet another example of how the brewery continues to make moves in the face of a tumultuous craft beer marketplace. Here are the details.

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Breweries Across the Country Share How They Prepare to Reopen

June 7, 2021 |

This is a sponsored post courtesy of our friends at Arryved 

For over a year, breweries have had to walk a most tenuous tightrope in order to keep their businesses afloat. From weathering recurring shutdowns, to navigating government red tape in order to secure small business loans, massive business plan overhauls, to heartbreaking decisions on staffing, breweries have dealt with it all.

Now as nearly 140 million people in the US have received at least their first round of vaccinations and businesses begin reopening, we thought we’d check in with breweries owners of all sizes to see how COVID has impacted their operations for the long run, and what steps they’ve begun taking to reopen.

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Mile Wide Beer Co. Partners with Queer Kentucky to Release First Pride Beer

June 3, 2021 |

Mile Wide Beer Company is celebrating Pride Month with the release of Dorothy’s Riot, a Belgian-Style Witbier brewed with raspberries. The Lousiville, KY brewery has partnered with Queer Kentucky to release its first-ever Pride beer. Queer Kentucky is a platform for Queer people from all around our great bluegrass state to share their lives with others.

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Boys Are From Märzen Podcast | Alicia Valenski & Mel Fox ‘Work For Your Beer’

June 2, 2021 |

In Episode 44 of the “Boys Are From Märzen” podcast, Kindsey Bernhard is joined by Alicia Valenski and Mel Fox, co-founders of Work For Your Beer.

Work For Your Beer is a community is a group of like-minded individuals who strive to live a healthy, balanced lifestyle without sacrificing the things we love.

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Athletic Brewing Releases New Rainbow Wall IPA for Pride Month

June 1, 2021 | 1

Year over year, non-alcoholic (NA) beers continue to carve out a bigger chunk of the craft beer market, in no small part due to the NA beer produced by powerhouse Athletic Brewing Company. The NA brewer continues to brew up a bevy of different NA beers from Golden Ales to Hazy IPAs but it’s their mission to welcome a larger part of the adult population into the craft beer community through NA offerings that continue to resonate with consumers. This focus on welcoming continues to manifest in different ways for the brewer, including through their latest collaboration with prominent LGBTQI+ activist and advocate  Alex Johnson, a competitive climber with two World Cup Gold medals and five US National titles, on the limited release of Rainbow Wall Blood-Orange IPA. It will debut in June during Pride Month. 

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Kentucky Breweries Join Effort in Raising Awareness of Mental Health

June 1, 2021 |

The COVID-19 pandemic was instrumental in shining a light on the importance of mental health. While society was taking steps in raising awareness of mental health before COVID-19, it became even more important during COVID-19. It especially became important in the craft beer world, an industry that was extremely affected by the shutdowns and restrictions.

To continue to normalize mental health in the craft beer industry and community, Hope For The Day, a non-profit movement empowering the conversation on proactive suicide prevention and mental health education, has partnered with Eagle Park Brewing, Hopsmash, Malteurop Malting Co., Egoproof and Hollingbery & Son Hops for an international beer collaboration.

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Boys Are From Märzen Podcast | Kate Russell & Jennifer Glanville

May 26, 2021 |

In Episode 43 of the “Boys Are From Märzen” podcast, Kindsey Bernhard is joined by Kate Russell, owner and brewer at Hopkinsville Brewing Co., and Jennifer Glanville, brewer and director of partnerships at Boston Beer.

Russell was named the winner of Samuel Adams’ 8th Brewing the American Dream Experienceship program.

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Imperiale Beer Project | Masa Brentwood IPA

May 26, 2021 |

What started with a large genus of the American IPA further whittles down to your West Coast IPA and New England IPA, and even giving states their own with the Colorado IPA giving rise in the mid-2010s. But getting as niche as a city? Brentwood, California is a small city that sits on the fringes of the East Bay but can feel worlds away with its vast array of farmland that surrounds the adorable downtown. Mostly known for their cherry, peach, and corn production and a smattering of u-pick-it farms, this small community just got its first brewery. The newly minted Imperiale Beer Project wanted to pay homage to the agricultural background of the city they call home with their Masa Brentwood IPA.

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Sonder Brewing Releases Collaboration Beer With Kings Island Amusement Park

May 24, 2021 |

After an eight hour day of riding every roller coaster and ride possible at Kings Island in Mason, Ohio, there was nothing better than ending your day with the infamous blue ice cream while sitting under the Eiffel Tower look-alike overlooking the fountain. While attempting to not spill the blue ice cream on yourself, you realize how much your feet hurt and that you forgot to apply that second coat of sunscreen. At that point, nothing tasted better.

To take us back to those summer afternoons, Sonder Brewing has released Blue Ice Cream Ale, a collaboration beer with Kings Island Amusement Park.

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MadTree Brewing to Open Restaurant & Bar in Cincinnati’s Historic Over-the-Rhine District

May 20, 2021 |

Merriam-Webster’s dictionary defines the world “alcove” as a small recessed section of a room. That’s exactly what MadTree Brewing‘s newest location is going to be—an alcove. The Cincinnati brewery announced its second location, a bar and restaurant located in Cincinnati’s historic Over-the-Rhine (OTR) district.

Properly named MadTree Alcove, the new location will feature a full tap list of MadTree beers, cocktails and upscale farm-to-table offerings with two private event spaces. The two-story space will feature a large bar, light-filled lounges, dining areas and an intimate private dining room for small groups.

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