henderson brewing Archives – PorchDrinking.com
Unlike we shouldn’t with books and people, we’ve been conditioned to judge a beer by its cover. Masterfully designed labels on bottles and cans beg us to, influencing trends and enticing buying decisions on their appearance alone.
Breweries know we drink with our eyes first, and they’re playing to it. The visual game of modern beer is level Expert. To cut through the noise in crowded social feeds, it has to be. The professionals crafting it are deliberate. Those marketing it are intentional. These industry tastemakers have us where they want us, and we can’t swipe right fast enough when a beer wrapped in a slick matte finish with foil accents catches our attention.