Marvel Universe Continues to Expand

It’s no surprise that Marvel’s new flick X-Men Days of Future Past put up some solid numbers for its opening holiday weekend, earning $111 million domestically and $302 million worldwide. Fans have come to expect greatness from anything in the Marvel Universe and they are very rarely disappointed (I’m looking at you, Fantastic 4 movies). While plenty of big budget action flicks also have solid casting choices and dazzling effects, Marvel Studios has pioneered a brilliant tactic when it comes to promoting future films and giving longevity to a franchise. By building the “Marvel Cinematic Universe,” the heroes not only star in their own movies, but also appear in each other’s storylines as well.

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