lumbee Archives – PorchDrinking.com
Last month, PorchDrinking reported on the federal lawsuit that the Lumbee Tribe of North Carolina filed against Anheuser-Busch and R.A. Jeffreys, a local A-B distribution company for using the Tribe’s logo and slogan in Bud Light ads without permission. The ads incorporated the Tribe’s name, official tribal seal and its tribal slogan phrase “Heritage, Pride & Strength.” Notably, after the Tribe filed suit, it came to light that A-B had no knowledge that R.A. Jeffreys made and subsequently displayed these ads.
An unfortunate reality for breweries these days (albeit great for litigators), is that copyright and intellectual property disputes in the beer world are quite common. However, it is not often that a sovereign Indian nation finds itself embroiled in a trademark infringement battle against a beverage distributor and America’s biggest brewery for using its tribal symbols and official tribal slogan.