#bustour Archives – PorchDrinking.com
Craft beer is all about new experiences. The craft beer industry has taken a goods / commodities based enterprise and evolved it into an experience based business model. This is evident in brewery hosted events, taprooms/bier gardens and beers unbound by categories. This influence has extended past the brewers and imbibers to the retailers who are dreaming up new and innovative ideas to draw their customers into the door and encourage them to return many times thereafter.