A New Business in Bubbles | Schlafly Beer Unveils New Mead Spritzer

Craft beer’s shift into alternative beverages has been one of the biggest trends of 2019. The most notable addition to many brewing portfolios has been spiked seltzer, which appeals to a new subset of drinkers, expanding the brewery’s revenue stream in the process. Craft breweries rolling out new spiked seltzer lines doesn’t generate the same type of headlines it did earlier this year, but mead spritzer? That’s a different story entirely. With many brewers zigging into seltzer, St. Louis-based Schlafly Beer has decided to zag, unveiling Boomerang Mead Spritzer, a new-age beverage that amplifies Schafly’s desire to differentiate themselves from the brewing competition. To learn more about what inspired Schlafly to delve into mead spritzer, we asked Schlafly Lead Brewer Jared Williamson.

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