Off Color Brewing Introduces Beer Emblems to Continue the Brewing Conversation with Consumers

February 27, 2019 | Taylor Laabs

Some breweries just do things differently. Whether it’s through a specialized brewing process, unique can art or a niche marketing approach, it’s a smart business strategy to stand out from one’s competitors. Off Color Brewing is one of those unique operations.

The Chicago brewery is known for its love of cats and numerous experiments with funky fermentation processes. Its brewing is regarded as an art form that cannot be painted in broad strokes or stylistic classifications. Instead, each specific aspect of the wild brewing endeavors conducted by brewers and co-founders John Laffler and Dave Bleitner demand denotation so that it can be celebrated and understood by the typical consumer. So, Off Color is bringing something new to the marketplace that has already been met by a bevy of consumer excitement. It’s not a new beer or yeast strain, it’s beer emblems.

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