Craft Brewers See Opportunity in Adding Hard Seltzer to Their Growing Portfolio

June 27, 2019 | Taylor Laabs 1

What does it mean to be a craft brewer in 2019? For many, sticking with the status quo is no longer business as usual. Brewers today understand their consumers on a deep level and have more data than ever on their preferences. One of the newer preferences that continues to make waves outside of the typical craft beer market is hard or “spiked” seltzer. 

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