#spentgrains Archives – PorchDrinking.com
Apocalypse Brew Works in Louisville, Kentucky, has been preparing for the apocalypse since it first opened in 2012. The brewery’s name came about from a brainstorming session with co-founders Leah Dienes, Bill Krauth and Paul Grignon. All the good regional names had been taken and they were struggling for a name that would stand out. Seemingly out of nowhere, Krauth brought up “that end of the world thing.” “You mean, the apocalypse?” responded Dienes, who happened to have a label in her pocket she had designed for a humorous beer label competition at the Kentucky State Fair. She had made a zombie-themed label for a beer called Apocalypse Pale Ale. Realizing that it was prime fodder for coming up with all kinds of unique beer names, they decided they had a winner.