Niche or Necessity? Why 19.2 oz Cans Continue to Gain Momentum

Look in the hand of any avid craft beer fan and you’ll most likely find a can of glistening beer. Right now, the shift towards aluminum primarily revolves around the traditional 12oz and tallboy formats, but that trend is evolving as consumers continue to voice their beer opinions through their wallets. The next frontier for cans is one that has been on-shelves for some time. Unsurprisingly pioneered by Oskar Blues back in 2012, the 19.2oz can, often called a stovepipe, is a behemoth of beer, giving drinkers over 1.5 standard servings of beer. It’s not a format for everyday use, but several brewers across the nation are finding interesting niches for the big can format.

We asked them about the growing trend and if they think the can is here to stay.

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