wheat IPA Archives – PorchDrinking.com
Sometimes change can be scary and uncomfortable. We tend to embrace constancy in most situations. When something unfamiliar greets us, there may also be skepticism. I noticed this when Great Lakes Brewing Company revealed their brand refresh. There was some outcry, some fear, mainly from social media users who did not want the labels and the image of GLBC to change. With tried and true marketing and a strong presence in many parts of the United States, why become different? Despite those worries by some, I feel changing things up can also spark interest and excitement. Personally, I was more intrigued when I first learned about the brand refresh. Let me tell you why I like what GLBC has done: the changes that have taken place embrace the 25+ years that this brewery has been a strong presence in the N.E. Ohio craft beer community. The history behind the brewery, its location and its facilities, runs even earlier; and the artwork by Darren Booth pays homage to the brewery and to the city as well. Each label is a story, a collage of images that explores the rich history of Cleveland and also of the company’s presence. Along with the new brand, we now have a new seasonal beer from Great Lakes: the Sharpshooter Session Wheat IPA. It is a tasty IPA that was tapped during the last week of May at GLBC’s brewpub and has just been released to distribution markets on June 1.