New Moves from Allagash & Surly Signal Rise of Wine-Inspired Lagers

Rosé (lager) all-day? For some beer-drinkers, this dream is quickly becoming a reality. To stand out in 2018, brewers are throwing anything and everything (fried chicken?) into their beer to win over the increasingly saturated taste buds of beer lovers. That said, some breweries are moving in a different direction.

Beloved Minnesota brewer Surly Brewing and national powerhouse Allagash Brewing have decided to target a new sub-section of drinkers: wine and spirit fanatics. It’s a large group that continues to eat up market share thanks to the popularity of beverages like spiked seltzers and Rosé drinks. Rosé in particular continues to increase its influence across the alcohol market, posting a 40% increase of sales in 2017.

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