Molly’s Spirits Collaboration Program Elevates Colorado Craft Beer

In a world where brewery collaborations are commonplace, Denver-area liquor store Molly’s Spirits has pioneered a new form of collaboration between their store and local craft breweries. The program helps raise the profile of newer, smaller local breweries while offering Molly’s customers a pipeline of unique and interesting beers.

Pairing Molly’s knowledge of consumer trends with local breweries’ expertise in crafting flavorful, enticing beers is a boon for the industry as a whole. Every couple of months, Molly’s connects with a Colorado brewery to develop a beer that is then packaged. Molly’s handles the exclusive distribution of the co-branded beer. Read More