#southslope Archives – PorchDrinking.com
Cover photo courtesy Danele Bova @Daneleheartshops
Tomorrow, Burial Beer Co. (Asheville, NC) will release Seasoned Skillet Donut Stout for the second consecutive year and A Paranormal Vibe Double IPA (DIPA) – the latest addition to their DIPA Earth Series. This comes as Asheville Beer Week announces last call for the week’s celebratory and beer-centric events.
Craft beer is all about new experiences. The craft beer industry has taken a goods / commodities based enterprise and evolved it into an experience based business model. This is evident in brewery hosted events, taprooms/bier gardens and beers unbound by categories. This influence has extended past the brewers and imbibers to the retailers who are dreaming up new and innovative ideas to draw their customers into the door and encourage them to return many times thereafter.