Common Roots Archives – PorchDrinking.com
When it comes to being active outdoors, no pursuit is ever complete without a celebratory beverage or two. Hiking, biking… it doesn’t matter. Nowhere is this more evident than in the ski and snowboard industry. There, they have turned celebrating a day on the mountain into an art form. Known as après-ski, it encompasses all the social activities that take place after a day in the snow. Most of these endeavors include good craft beer, which has become synonymous with skiing over the years. Recognizing this connection, breweries are capitalizing by using ski culture in their branding. Breweries like Common Roots Brewing Co. and their Gondola Session IPA define the idea of celebrating in the outdoors.