Is Craft Beer Recession-Proof?

Yes, but also no. How’s that for a definitive answer? The intricacies of why craft beer dances between recession-proof and recession-resistant are many, but the first step in answering this complex question is to analyze the underbelly of what a recession actually is, how it affects the alcohol industry overall, and what that means for craft brewery owners and operators. Taking a look at factors like consumer behavior, unemployment rates, gas prices, syndicated retail sales data, beer supply, and market seasonality all contribute to how craft beer will fare during times of economic duress. Earning its chops as a multi-billion dollar consumer packaged goods industry over the past decade, craft beer can simply not afford to overlook a downturned economy as something that will not affect bottom lines.

Read More

The Craft Beer Industry Has A Labor Problem

“Find a job you enjoy doing, and you will never have to work a day in your life.” – Mark Twain

For most craft beer industry workers, this couldn’t ring more true. The idea of turning a homebrewing hobby or a passion for craft beer into a flourishing career seems like a dream scenario. The way other people’s eyes light up when someone mentions they work in craft beer is priceless. Feeling like you have a job that others outside of the industry can only wildly dream about makes beer folks feel as though they have something really special, but are things really that great, or is the beer labor force being gaslit by the false pretense of job satisfaction, security and just plain fun? As the industry matures and evolves, being one of the “cool kids” in the beer industry isn’t all backslaps and beer shots, it’s become more about workers’ rights, workplace safety, and earning a living wage.

Read More

New Legislation Extends Aid For Small Businesses Including Breweries

After months of political wrangling and a stressful weekend for many small businesses, President Trump finally signed a $900 billion aid package passed by both houses of congress last Monday. The bill extends many of the measures initiated in the Coronavirus Aid, Relief, and Economic Security (CARES) Act last spring. This new legislation funds programs to help individuals and small businesses, including breweries. With many areas facing new government-mandated business restrictions due to rising numbers of COVID-19 cases, the aid comes at a critical time.

Since April, many breweries have invested heavily to maintain safety and economic viability. Changes include website upgrades for takeout orders, expanded indoor and outdoor spaces and delivery options. In addition to these costly changes, breweries have seen uneven customer traffic and revenue. Breweries hope that this new stimulus package will allow them stay afloat long enough for restrictions to ease and economic activity to pick up. Read More

More Small Business Aid Coming for Breweries—High Demand Expected

With many breweries frozen out of Small Business Administration (SBA) assistance when funding  ran out on April 16, 2020, last week’s passage of the Coronavirus-relief package provided new hope. However breweries need to act fast, as all programs operate on a first-come, first-served basis. With high demand anticipated, the added funds will likely be exhausted in a matter of days. Read More

Craft Beer Industry Contributed Nearly $80 Billion to US Economy in 2018

The craft beer industry made its mark on the U.S. economy according to the 2018 Economic Impact Report released earlier today by the Brewers Association.

Read More