#averybeer Archives – PorchDrinking.com
Allow me to doff my journalist cap for a moment because as important as it is to report on this industry without bias or influence, it’s just as important occasionally to share a few stories and remember that we’re still just writing about beer.
Feature image courtesy of Avery Brewing.
Boulder’s Avery Brewing Co. announced earlier this month that they would be returning distribution to Connecticut, after leaving the state in 2011 because of financial reasons and growing pains.
Connecticut was one of eight states Avery exited from six years ago, as they had lost “the ability to support all markets with a steady supply of fresh beer,” a press release said at the time. Now, due to a new brewery that opened in 2015 with the capabilities to produce 150,000 barrels, Avery says that can start to handle the larger demand and return to some of places they had to leave.
No matter the pedigree or esteem, for a beer festival to continue to thrive in today’s crowded beer landscape after 15 years of existence, it must be able to evolve, and iterate. Steeped in tradition, and rich in popularity, Avery’s Boulder Strong Ale Fest has found a way to remain one of the elite mid-sized festivals in the country by showcasing innovation in beer both internally and through the industry friends they invite each year.