Analyzing the Influx of European Brewers Canning Their Beers to Better Compete in the U.S.

The craft beer scene in the U.S. has been around for a relatively short period of time. Part of its rapid growth and success can be attributed to the industry’s willingness to evolve and contort itself to appeal to the ever-changing whims of today’s curious consumer. While hard seltzers and fruit-puree sours might be nothing more than a passing trend, one recent market shift seems to be here for the long haul: craft beer in cans. The benefits of cans are clear: they’re more transportable, better for the environment, and boast longer shelf life than their glass counterparts. A huge signal that the can trend is more of a foundational than fleeting trend in the U.S. is that century’s old European brewers are also augmenting their typically rigid perceptions of packaging to appeal to the American market. 

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The Beer Industry Braces for Aluminum Tariffs

Although the American economy has largely enjoyed growth the last several years, portions within the broader picture have been in a state of flux for some time. For macro and micro brewers alike, the current state of aluminum has both micro and macro brewers concerned. A quick peek at the shelves of your local retailer will reveal rows and rows of aluminum cans. 12, 16 and even 19.2 oz cans have been a huge boon for larger craft brewers and macro producers like MillerCoors, offering greater shelf life and added convenience to consumers. But the strategy of putting everything into cans is entering a period of uncertainty due to the recently proposed tariffs and sanctions put in place by President Donald Trump.

While Trump claims the new regulations will help bolster American business, small to regional sized brewers like WeldWerks and Founders, along with massive brewing giant MillerCoors, are voicing their concerns.

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Begyle Brewing is Moving to Cans

Cover Photo Credit: Begyle Brewing

Now in its sixth year of operation, Begyle Brewing has become a community-favorite of Chicago’s Ravenswood neighborhood. Like any optimistic brewerery in its early years, expansion is key, which is why it’s exciting for Begyle fans to see the brewery taking the next big step by announcing that it has begun to can its beers.

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