The Rise of the Cocktail Beer

In an increasingly crowded market, a number of breweries have turned to cocktail beers to help keep their product line fresh and hopefully convert new customers to craft beer. The rise of cocktail beer is a trend that is popping up across the country. The newest entrant into the cocktail-flavored brew market is Dry Dock Brewing in Aurora, CO,  which introduces its Docktails line on March 1. Read More

Dogfish Head Expansion into Canned Cocktails Was Only a Matter of Time

Growing a sustainable, repeatable business is the dream for any business owner. When you have both of those tenets down, the next step is a bit harder. Do you stick or twist? Do you keep with the status quo, with what works; or do you move, expand and innovate to stay ahead of market forces and competitors alike? Whether it’s a foray into NA, good-for-you beverages, an ambitious oat-milk Hazy IPA collaboration or an adventurous brewpub expansion in Miami, it’s clear that Delaware-based Dogfish Head Brewery continues to twist. Their recent expansion of taking their canned cocktail program nationwide, by leveraging their in-house distilling program and national distribution network, is yet another example of how the brewery continues to make moves in the face of a tumultuous craft beer marketplace. Here are the details.

Read More