Diversity – PorchDrinking.com
It’s unfortunate that it takes public relations disasters like the recent Founders Brewing litigation and other instances of sexual harassment and sexism to open up a greater dialogue around diversity in craft beer. Over the past several months, we’re finally seeing more breweries address the industry’s lack of diversity head-on. Some are also realizing that embracing diversity in their brewhouses and taprooms has benefits beyond PR. The Brewer’s Association points out that cultivating diversity isn’t just a feel-good effort: “Research studies increasingly show that diversity and inclusion (or D&I) can help increase a business’ bottom line, drive innovation, attract more talent, attract more customers and create more opportunities for growth.”
“I didn’t write it for people who are into beer. I wrote it for a specific demographic of people who didn’t know anything about beer.”
That’s Dom “Doochie” Cook, founder of Beer Kulture, talking about his new book, This Ain’t the Beer that You’re Used To: A Beginner’s Guide to Good Beer. The book is intended to be an introduction not just for newcomers to craft beer, but for racial and ethnic demographics that for the most part haven’t had good beer marketed to them. The book is finding an audience with established beer fans as well though, providing a new perspective on an industry that has too long been dominated by white voices.