Flagship February | Falling Back in Love with the Basics

February 5, 2019 | Seth Garland

“Hype is a funny thing,” Larry Bell told me on his way from Kalamazoo to Chicago. Bell is a craft beer pioneer and founder of the eponymous Bell’s Brewery. “Hype doesn’t come from us. It comes from what people’s expectations are. I’ve seen how hype affects people, but even with 30 years in the business, I can’t explain it fully.”

In Colorado, which was once (and perhaps still) considered the craft beer capital of the world, there are some legendary flagship brews we haven’t had easy access to until very recently. Bell’s Two Hearted Ale, Founders’ All-Day IPA and Brooklyn Lager are just a few. This all changed at the end of 2018 and Midwest and East Coast transplants living in Colorado celebrated the return of their long-lost favorite brews.

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