5 Questions with Deschutes Brewery’s Director of Product Development, Veronica Vega

Consistency is hard to replicate in any industry; it’s especially difficult in the craft beer market. Churning out a consistently excellent product that resonates with consumers and drives a positive bottom line is no small feat; even for the most established brewers, like Oregon’s Deschutes Brewery.

Amidst the sustained success of their hallmark IPA, Fresh Squeezed, Deschutes has brought new beers and new branding into the fold to better compete with a slew of newcomers and new beer styles. Amidst all of this market churn, it’s important to have a consistent element; which is where Veronica Vega, Deschutes’ Director of Product Development comes in.

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Deschutes Brewery | Fresh Squeezed IPA

Deschutes Brewery

6.4% ABV | 60 IBU

What a mouthwatering beer, this one! The next best summer beer. I was strolling past one of my favorite quaint Wicker Park patio bars only to be pleasantly lured in by their $4 Beer of the Month, Deschutes Fresh Squeezed IPA. Read More

Deschutes – Fresh Squeezed IPA

Nearly every weekend I enjoy hitting the local shops in search of the latest brews from around the country. An unabashed IPA fanatic and admittedly obnoxious beer freshness advocate, I’m … Read More