#SocialMedia – PorchDrinking.com
It’s a rare, quiet moment in the house, about 1:30 a.m. on a Saturday morning. I’ve got an understandably stressed-out wife and a brother-in-law actively dying from cancer in my home. Peaceful moments are few and far between. Selfishly, I crave these quiet moments more than anything else in life right now—the moments when we don’t hear the labored wheezing or pained moaning that stems from cancer eating through the bones of a man who’s barely old enough to be considered middle-aged.
The growth of craft beer and social media have followed somewhat similar trajectories. Both have become dominant forces in the day-to-day lives of many Americans, and both have become intertwined – for better or for worse. In its best sense, the availability of social media allows craft brewers to connect with their patrons and for beer lovers to socialize and discuss with one another, expanding their passion and knowledge of the industry. In the worse sense, social media platforms like Twitter and Untappd offer anonymous critics a vehicle through which to hurl insults, often unwarranted, at breweries.
Do you like beer? Do you like beer you can’t have, but wish you could have it? Well, there’s an app for that – Brewswap. The app aims to connect beer-nerds from all over the country in the sport of social media beer trading. On a broader scale, a beer trading app such as this serves as yet another example of how “community” serves as the foundation of the craft-beer industry.