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#beerart Archives –

48 Beer Project | Meet Label Artist Heidi Geist

July 2, 2019 |

We all know the cliché, “don’t judge a book by its cover.” In theory, that advice can be applied to beer as well but yet, we all ignore that saying. In reality, the cover (or in the beer industry, the label) is what sells the first can or bottle, while the contents sell the following case and create loyalty. It would be foolish to think the package doesn’t matter. The design wrapped around the liquid tells the story of the product and the company.

Stories are the foundation of human experience and connection and Portland, ME based artist Heidi Geist has quite the story. She is in the midst of a cross-country endeavor to explore and experience the American craft beer culture through label art. I had a great conversation with her about the 48 Beer Project, how it got started, what she is experiencing and the works she creates.
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‘Breasta Fiesta’ | Georgia’s Creature Comfort’s Brewing Co. Honors Artist Sara Papp

November 2, 2015 |

Front and center in the manifesto for Athens, Georgia’s Creature Comforts Brewing Co., the brewery says, “We take inspiration from those who crave curiosity and share its reward. The thinkers, the inventors, the artists, the explorers.”

You have to believe Sara Papp was one of those people.

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