#design Archives – PorchDrinking.com
Denver’s Great Divide Brewing Co. is freshening up its look. The brewery, celebrating its 28th anniversary later this year, is updating all of its cans, boxes and icons. Of course, beer fans will still see its infamous Yeti on its Imperial Stout but will notice a brighter scheme on its packaging as well as Great Divide in a bright red box.
It’s no secret on this site that I’m a fan of Fair State Brewing Cooperative. Whether classic styles like their Pils or Hefeweizen, their famous Roselle kettle sour or their beautiful hazy creations like Spirit Foul and Mirror Universe, the Minneapolis cooperative cranks out some of the best in the area.
But as much as I appreciate the beer coming out of Fair State, I always admire what’s outside the can. To celebrate Beer Can Appreciation Day, let’s take a deeper dive into Fair State’s label art.
We all know the cliché, “don’t judge a book by its cover.” In theory, that advice can be applied to beer as well but yet, we all ignore that saying. In reality, the cover (or in the beer industry, the label) is what sells the first can or bottle, while the contents sell the following case and create loyalty. It would be foolish to think the package doesn’t matter. The design wrapped around the liquid tells the story of the product and the company.
Stories are the foundation of human experience and connection and Portland, ME based artist Heidi Geist has quite the story. She is in the midst of a cross-country endeavor to explore and experience the American craft beer culture through label art. I had a great conversation with her about the 48 Beer Project, how it got started, what she is experiencing and the works she creates.
Fort Collins Brewery & Tavern has recently announced that they will soon begin canning and plan to release new recipe batches. Along with this news came another announcement about a …