Hop Water—The Next Big Thing?

As the weather in some parts of the country is warming up, a bubbly, refreshing NA beverage is riding the shirttails of Dry January. Hop Water is sliding into a go-to position for many beer enthusiasts. Hop water, which is essentially dry-hopped carbonated water, provides that crisp punch of Lupulin flavor we love in IPAs without the carbs and alcohol—making it suitable to drink anytime, anywhere.

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New Non-Alcoholic Brews for Dry January We’re Buzzing About

The non-alcoholic (NA) beverage and beer segment continues to eat up market share thanks to its ability to offer younger buying groups a palatable and fulfilling NA option that takes the place of the typical beer, hard seltzer or hard cider. For many, NA beverages have become an addition to their overall alcohol-consuming habits while others have used NA beers to stop drinking altogether. I, like many others in the U.S., fall somewhere in the middle. According to Lagunitas, 45% of American adults have now purchased an NA beer. Data from Nielsen shows that 47% of Americans are making an effort to “cut back or abstain from” alcohol altogether. 

While December is often filled with excess drinking, January is typically viewed through the lens of constriction, where you either consume less alcoholic drinks or participate in dry January, a month-long pledge to stop drinking alcoholic beverages entirely.  If you’re a beer drinker curious about new NA beer options available on the market or participating in dry January, below is a list of five options we’re excited about. 

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