#independent Archives – PorchDrinking.com
Let’s be real for a second, craft beer isn’t actually about to purchase Anheuser-Busch InBev any time soon. We saw a wide array of responses to yesterday’s Take Craft Back campaign from The Brewers Association, however we thought we’d explore this hypothetical just one step farther. What if craft beer actually purchased Anheuser-Busch? What if this funny little gimmick went viral and got some serious legs behind it? We thought we’d play out that scenario with a few hypothetical results of our own.
Craft beer as a whole has gone through a shit storm over the last few months. Literally and figuratively. And the in-fighting hasn’t stopped. But at the Funk Collective: A Gathering of Independent Breweries, no amount of storminess could keep the masses away.
Earlier this week, the Brewers Association announced the launch of a marketing campaign to help distinguish independently owned craft breweries with a special label to raise awareness on a brewery’s independence. Qualifying breweries can utilize the label on product packaging, signage, menus and other marketing collateral.
As the craft beer industry begins to wade through the murky waters of distinguishing itself from other non-craft entities, the Brewers Association has decided to make the distinction even more clear. This morning the Boulder-based national trade organization announced the creation of an official seal to help independently owned craft breweries for qualifying members.