#VoodooRanger Archives – PorchDrinking.com
New Belgium Brewing Voodoo Ranger IPA series continues to generate acclaim and demand due to its constant pursuit of variety and novelty. Alongside the original IPA, Voodoo Ranger’s year-round lineup boasts an Imperial IPA and two hazy-focused versions (American Haze and Juicy Haze). But the variants that consistently generate buzz are the new IPAs New Belgium releases three times during the year as part of its Rotating IPA series. Releases like Voodoo Ranger Starship IPA have made the Rotating IPA series New Belgium’s fifth best-selling brand overall. The latest edition provides a less-than-subtle nod to the upcoming presidential election, with New Belgium asking beer fans to #VoteVoodoo by casting their vote for either Agent 77 Voodoo Ranger IPA or Captain Dynamite Voodoo Ranger IPA by September 30.
By any measure, 1985 was a great year. Madonna’s “Like A Virgin” was blasting on every boombox, Back To The Future was blowing everyone’s minds in theaters, and yours truly was being born in the middle of Hurricane Gloria at a small hospital in Red Bank, New Jersey. Basically, the only cool thing that didn’t exist in 1985 was Hazy IPAs. New Belgium Brewing Company decided to pull a classic Marty McFly and rewrite history with their latest summer offering: Voodoo Ranger 1985 IPA.
Chances are, if you’ve perused a liquor store in the past few years you’ve passed a suspiciously sublime skeleton emblazoned on bright cardboard. Much like the aggressive hop bill inside, New Belgium Brewing Company brewed its Voodoo Ranger series to stand out both in flavor and branding. Launched in 2017, the Voodoo Ranger IPA series has quickly become a foundational pillar of the New Belgium portfolio. We asked New Belgium’s Director of Brand Marketing, Kyle Bradshaw, about the growth of the brand, how it has been able to connect so effectively with consumers and what comes next.
Colorado’s New Belgium Brewing Company has been around for a long time (more than 25 years) and its beer portfolio has changed and adapted as the craft beer market grew up. While their excellent sour beer program and iconic Fat Tire Amber Ale remain staples of their lineup, New Belgium has made some interesting shifts in their IPA portfolio over the past few years to appeal to a younger, more adventurous and IPA-crazed beer drinking demographic. New Belgium retired their Ranger IPA in 2017 but the ethos of that brand now lives on in their popular Voodoo Ranger IPA lineup.