New Belgium Challenges Winter Olympic Sponsors to Put Climate Action Before Ads

As the 2022 Winter Olympics begin this Friday, February 4, New Belgium Brewing is pushing all sponsors of the games to have 2030 Climate Action plans. Furthermore, to generate awareness amongst beer drinkers New Belgium is producing a limited-edition, charity-fundraising Fat Tire Point of Snow Return, a Dark Helles brewed with spruce tips.

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Ultimate 6er | 2018 Winter Olympics

The 2018 Winter Olympic Games are just around the corner, and athletes from around the globe and all walks of life will be heading to PyeongChang to compete on the world’s stage. Each one of them striving for that common goal: to achieve personal triumph and stand on top of the podium as Olympic champion. For those of us that didn’t quite qualify this time around, we are perfectly content enjoying the competition from the comfort of our couches usually with a few beers. So here are some to pour that pair nicely with a few of the respected sports in the Games and their storylines that will be captivating audiences.    Read More

Four Things to Drink In This, The Worst Time of the Year for Sports

February– it’s the worst, right? A month so devoid of meaning, fun, and intrigue that it was docked two days and given a holiday on which couples flaunt their happiness over single people (this is said with all due respect to Black History Month, which we can all agree got the shaft by being placed in February). The Super Bowl has occurred, thus ending football and now all that is left are some college basketball games of marginal importance before March Madness, a bunch of utterly meaningless NBA action, and the scrapbooking convention of sporting events that is the Winter Olympics. Oh, and hockey, I suppose, though here in Ohio I’m more likely to be hit by a Justin Bieber-expelled loogie than meet an ardent supporter of the Columbus Blue Jackets.

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Five Winter Olympic Sports That Scare Me To Death

I know I might draw some ire right off the bat with this statement, but I think the Winter Olympics are more exciting to watch than the Summer Olympics. There are so many more obscure and untraditional events during the winter that you only see once every four years. Don’t get me wrong, I love the summer games as well, but it consists of events you’re much more likely to see when the Olympics aren’t going on.

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