Beer for Good
Just about everything looks different than it did a few months ago: We’re buying to-go beer and drinking at home because many of us cannot enjoy our favorite beverage at a local brewery or bar right now. Overnight, breweries have turned into delivery companies specializing in contactless delivery and carry out. Innovation is the name of the game and many breweries are offering creative options for people to stay entertained, from gift baskets to DIY pizza kits.
The fitness industry has drastically shifted as well. We cannot currently take large group fitness classes and instead are forced to participate in at-home workouts, oftentimes with dogs and small children attempting to join in.
The idea of “craft community” has always enjoyed duality in that it both touches on brewery-to-brewery camaraderie and the connection between breweries and its neighborhoods and cities. Breweries such as Chicago-area’s Skeleton Key, Wolfden and Sew’d Hop—to name a few, along with a host of brewing and service industry peers, are now creatively working together and with nearby businesses as they pivot to a new “normal” during the lockdown. And, that effort is exemplified by the unique to-go COVID-19 Brewery Baskets available to customers.
Happy Earth Day! In fact, this year marks the 50th year of celebrating Earth Day. Even though social distancing has kept us apart, many digital Earth Day events exist all over the world to educate and inspire action.
In the craft brewery world, breweries are also doing their part to be more eco-friendly. Several breweries run on solar power. Many breweries partner with farms to send their spent grain for animal feed. Others invest in expensive equipment that can be more efficient to use less energy and water.
Following in the footsteps of industry titans like Russian River, Sierra Nevada, and Threes Brewing, who have rallied the craft beer industry to support their communities’ during times of need, Brooklyn New York’s Other Half Brewing (OHB) is now carrying the torch to unite the industry, for the industry.
In late March, OHB, along with a collective of industry partners, announced the spearheading of All Together Beer, a worldwide beer collaboration aimed at raising funds for the hospitality industry, an area of the workforce hit hard by the effects of COVID-19.
It has often been stated that the craft beer industry was built around the idea of creating community through beer. So it should come as no surprise that breweries from around the country have begun stepping up in a big way to support their local communities and those hit hardest by COVID-19.
Over the next several months, PorchDrinking is committed to sharing incredible stories highlighting efforts from craft breweries, distributors, retailers, and more, who have gone out of their way to give back during this time of dire need.
It has often been stated that the craft beer industry was built around the idea of creating community through beer. So it should come as no surprise that breweries from around the country have begun stepping up in a big …
The craft beer industry has often been cited as one centered around the idea of building community. So it should come as no surprise that breweries from around the country have begun stepping up in a big way to support …