Urban Roots Brewing | A Momentary Lapse of Judgement
How much do you love collaboration beers? This collaboration was brewed and packaged at Urban Roots Brewing, with the Alvarado Street crew coming to Sacramento for the brew day. The name pokes fun at some of the beer names and labels that appear to “borrow” trademarked artwork. While the name of the beer is A Momentary Lapse of Judgement, the label includes a large eagle carrying the C & D letters.
Trademark infringement is no joke to those who have been impacted but cease and desist letters and the threat surrounding them have become a badge of honor for some breweries. Some fans really love the can art that goes along with these beers. Others feel is it’s a bit a lazy way to market. Whether you love it or not, there have been some classics. One of the more recent and interesting ones was between Seven Stills Brewing and In N Out Burgers. Check out the article from The Thrillist.
It’s All About The Beer
A Momentary Lapse in Judgement is far from that. This is a great beer, which is an unfiltered West Coast IPA that comes in at 7.4% ABV. Hazy pale yellow in color. While the beer states unfiltered, the beer pours clean, down to the last drop. No residual chunks that you sometimes find at the bottom of the can.
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The last time we collaborated with @AlvaradoStreetBrewery we ended up getting a really nice letter asking us to cease and desist sales of Hoeygaarden. They felt that we had a momentary lapse of judgment and we’re not going to argue with that. So when our friends at Alvarado Street came here to collaborate with us we knew exactly what we were going to name this beer.⠀ ⠀ Introducing our newest collaboration with Alvarado Street — A Momentary Lapse Of Judgment, an Unfiltered West Coast IPA dry hopped with Mosaic and Simcoe cryo then fermented with Kolsch yeast. What exactly is an Unfiltered West Coast IPA? It’s something that we’re tasting more often on the West Coast which is an unclear beer that has that soft pillowy mouthfeel and the right amount of bitterness without a super sweet finish. We’re not hating the juice bombs but we do believe this balance between bitter and juicy is hella good.⠀ ⠀ 4-packs go on sale Saturday March 16th at 11am and to celebrate we’ll be throwing an all-day 80’s party. There will be a selfie costume contest with prizes so be sure to dress up and don’t forget to put your dancing shoes on because we’ll be pumping out the 80’s hits all day long.⠀ ⠀ But wait there’s more! We’ll also be releasing Rage Side (Triple IPA) in cans plus we’re going to tiki in downtown at our official afterparty. We can’t tell you exactly where the party is at and we know it can be a jungle out there but we think you’ll be able to figure it out.⠀ ⠀⠀ #urbanroots #urbanrootsbeer #cabeer #craftbeer #independentbeer #seektheseal #loveyourroots #sacramento #916 #sacramentoproud #drinklocal #cheers #travelerswelcome
Featuring both Mosaic and Citra Hops, this beer is dank. The aroma is seriously ripe tropical fruit with some very subtle hints of earthy spice. The aroma is full and thick, but the body is light and perfectly matches the style. There are an impressive amount of hops in this beer, but you don’t get that early 2000’s palate abusing West Coast IPA. What you do get is a resinous mouthfeel that lets you know you are drinking a well crafted IPA.
Two Great Breweries
Alvarado Street Brewing is a highly respected California brewery that knows IPAs. In fact, they picked up a well deserved gold medal at the 2018 Great American Beer Festival for their Mai Tai P.A. pale ale. Urban Roots Brewing, being relatively new to the California beer scene, is headed up by one of the most respected brewers, Peter Hoey. All the beers produced by Urban Roots are spot on. In addition to brewing, Urban Roots is also a smokehouse. That makes it a great spot to hang out, grab a beer, some food and enjoy the day.
Feature image courtesy of Urban Roots Brewing.