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The PorchCast Ep 77 | Boulder Beer Company

PorchDrinking's PorchCast Cover

In episode 77 of the PorchCast, the PorchCast team was joined by Matthew Osterman, founder of Sleeping Giant Brewing; Eric Foster, co-founder of Stem Ciders and Greg Owsley, founder of The Storied Brand to talk about the re-launch and re-branding of Boulder Beer.

After one of the country’s oldest breweries nearly went extinct, we spoke with the team about this unorthodox way of reviving and reinventing the brand, the thought behind the iconic new labels, the brand’s unique partnership with Stem Ciders to help distribute both brands together and what ultimately needed to be tweaked with Boulder Beer to bring it back to relevancy.

For all of our Denver listeners or anyone visiting Denver, explore a land of adult beverage discovery at Molly’s Spirits, offering a curated selection of beers, wines and spirits in Lakeside and Greenwood Village, CO. Shop more than 14,000 products, including exclusive collabs and an extensive craft beer selection, in-store or online for curbside pickup or delivery. Learn more at Molly’s Spirits.

Thanks to Denver band, Bud Bronson & the Good Timers for allowing the use of their song, “Denver Rock City,” for our opening and closing themes.

Like what you’re hearing and want to support the PorchCast? We are looking for new sponsors to join the PorchCast family. If you are interested in sponsoring the show, please reach out to tristan {at} porchdrinking {dot} com.

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