#craftbeerindustry Archives – PorchDrinking.com
You Can’t Spell Union Without U and IJanuary 27, 2023 | Julie Rhodes
On January 17th, 2023, the nearly 100 current employees of Creature Comforts Brewing in Athens, GA filed a petition with the National Labor Relations Board (NLRB) to unionize under a brand new independent labor banner — BUG or the Brewery Union of Georgia. This does not mean that Creature Comforts has officially unionized their labor force, as a formal election process amongst employees must take place to solidify the new structure and then head to the bargaining table, but BUG organizers are optimistic about the vote. The discussion about unionization began earlier last summer and progressed quickly as many employees cited feeling neglected, overburdened, and unsupported by upper management, who have been busy planning the expansion of a new Creature Comforts facility in Los Angeles. BUG also believes that unionization embraces Creature Comforts’ overarching company values such as ‘“existing to foster human connection” and “building a balanced team of authentic and professional individuals.”
The ROI of the Great American Beer FestivalOctober 10, 2022 | Julie Rhodes
The 40th anniversary of the Great American Beer Festival marks the first time the event has been held in person and open to the public since 2019. To say that brewers and craft beer fans are excited is an extreme understatement. While participation and attendance were limited this year due to renovations to the Colorado Convention Center, the exhibitor floor was still packed with over 200 suppliers and drew over 10,000 fans to the event.
Is Craft Beer Recession-Proof?August 15, 2022 | Julie Rhodes
Yes, but also no. How’s that for a definitive answer? The intricacies of why craft beer dances between recession-proof and recession-resistant are many, but the first step in answering this complex question is to analyze the underbelly of what a recession actually is, how it affects the alcohol industry overall, and what that means for craft brewery owners and operators. Taking a look at factors like consumer behavior, unemployment rates, gas prices, syndicated retail sales data, beer supply, and market seasonality all contribute to how craft beer will fare during times of economic duress. Earning its chops as a multi-billion dollar consumer packaged goods industry over the past decade, craft beer can simply not afford to overlook a downturned economy as something that will not affect bottom lines.
Sold! Sapporo USA Buys Stone BrewingJune 24, 2022 | Julie Rhodes
Friday, June 24th, 2022 will forever go down in the craft beer history tomes as the day that the fiercely independent, “loud and proud” antithesis to “fizzy yellow beer,” Stone Brewing, was purchased in its entirety by the internationally famous for “fizzy yellow beer” conglomerate, Sapporo USA. As malt enthusiasts rose from their slumber and checked their social media feeds, widespread media coverage of the buyout hit the wires at about 3:00 am on this morning. For anyone who has followed the business side of the craft beer industry for the last couple of decades, this was no surprise.
The BA Publishes the 2021 Craft Beer Industry ReviewJune 1, 2022 | Julie Rhodes
Every year, the Brewers Association publishes its Industry Review issue of The New Brewer magazine, which gives craft beer industry members a snapshot of how each brewery segment of the industry has performed over the past year in terms of production and sales levels. This edition never fails to disappoint with a plethora of juicy statistics for beer data nerds to chew on and brewery ownership to postulate about the future of the craft beer market landscape. This year was not without its share of surprises, with the likes of a non-alcoholic beer brand entering the mix and even more appearances by well-known breweries now functioning as “beverage” companies enjoying success with products that go beyond the typical ale or lager. And while that sexy 8% overall segment growth rate gets industry folks all excited, it’s not without some fine print. It’s one thing to take these rankings on the nose and pass judgment on where the craft beer industry is heading, but there are some really interesting finds in this data if you learn to read between the lines.
The Return on Investment of CBC 2022May 24, 2022 | Julie Rhodes
For a vast number of current and aspiring beer professionals, the annual Craft Brewers Conference hosted by the Brewers Association is THE go-to industry conference for all things beer-related. It’s four full days of seminars, workshops, and social networking events, plus a seemingly endless trade show floor ripe with vendors enthusiastically waiting to sell you everything from gaskets and exotic hops to insurance and glycol systems. Most attendees return home with swag bags full of branded goodies and heads full of ideas. But what’s the true return on investment (ROI) of attending the Craft Brewers Conference when it comes to growing the bottom line of your brewery business? If you or your team didn’t attend the conference, this will give you some insight into what was missed and for those that did attend, some ideas for how to revisit sessions and take advantage of all that was offered to help you optimize the business side of your brewery.
State of the Craft Beer Industry ReportApril 13, 2022 | Julie Rhodes
After surviving a dismal Q1 of 2022, the craft beer industry can finally breathe a sigh of relief and look forward to more sunny skies for the remainder of 2022. A recent smattering of craft beer industry updates from trade associations, allied trade partners, and data aggregates are providing craft breweries more light at the end of their pandemic market tunnel. The general consensus is optimistic, whether it’s Bart Watson from the Brewers Association relaying his confidence about 2022 for craft brewers or 76% of craft brewers themselves waxing positive about sales growth this year in the 2022 Brewing Growth Trends Report from Arryved. It’s time to break out your sunglasses beer folks, let’s take a look at the brighter state of the craft beer industry (with some occasional clouds) heading into the remainder of 2022.