#labels – PorchDrinking.com
We all know the cliché, “don’t judge a book by its cover.” In theory, that advice can be applied to beer as well but yet, we all ignore that saying. In reality, the cover (or in the beer industry, the label) is what sells the first can or bottle, while the contents sell the following case and create loyalty. It would be foolish to think the package doesn’t matter. The design wrapped around the liquid tells the story of the product and the company.
Stories are the foundation of human experience and connection and Portland, ME based artist Heidi Geist has quite the story. She is in the midst of a cross-country endeavor to explore and experience the American craft beer culture through label art. I had a great conversation with her about the 48 Beer Project, how it got started, what she is experiencing and the works she creates.
While there are still 137 days until the 2018 batch of Goose Island’s Bourbon County Stout will be released, the hype has started with the approval of a variety of labels by the Alcohol and Tobacco Tax and Trade Bureau last week.
For many beer enthusiasts, the release of Goose Island’s Bourbon County Brand Stout (BCBS) is akin to Christmas morning. The 2016 variants are beginning to leak through several sources, but according to Megan Lagesse, Communications Director at The High End beer division of Anheuser Busch (and whose office is situated at Goose Island), rumors of the BCBS release — regarding the exact variants — are untrue. She explained, “We have to submit many labels to the Alcohol and Tobacco Tax and Trade Bureau (TTB) prior to releasing the beer. We have to do that well in advance, but that doesn’t mean those are the actual, final versions. So, about those rumors. They are just not true.”
The ALS Ice Bucket Challenge last year raised over $220 million globally. The viral awareness campaign also reached the brewing industry where it inspired several breweries to go out to make their own videos to raise money and awareness …