New Image Brewing | Estufa (Barleywine)

January 19, 2023 | Britt Antley

In a hypercompetitive craft beer market that is ever trending towards (but not quite reaching) that mythical saturation point, breweries can find it difficult to differentiate themselves. Whether it be a new style (that’s probably a rebranded old style), new hop varieties, clever marketing or some combination of these and other “innovative” elements, breweries have to try to rise above the pack and distinguish their product from what the upstart down the street is doing. New Image Brewing is no stranger to innovation with their lineup of various Barrel Aged Beers, their heavy use of Phantasm powder and the impending opening of their own meadery brand Post Future. Estufa is perhaps their most ambitious project yet. Estufa is the first release and the genesis of New Image’s forthcoming macro-oxidized solera Barleywine program. That is a lot of beer related words not often (if ever) stringed together, so follow along as we explore what New Image is currently doing and where they are looking to take this program.

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Brewery Showcase | Amorphic Beer

April 20, 2022 | Whitney Froelich

As one of Milwaukee, WI’s newest and most innovative breweries, Amorphic Beer resides in an old brick industrial building in the Riverwest community. The building has a long history of housing creative scientific endeavors, including being the birthplace of the world’s first handheld electric drill, post-WWI. The Hole Shooter was eventually absorbed into Milwaukee Tools’ product offering.

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Event Preview | Innovation in the Beer Industry Panel Discussion

May 26, 2016 | Tristan Chan

Aside from mergers, buyouts, expansions, and satellite facilities, craft beer is also evolving naturally due to the growing influence of technology and innovation. As such we decided to host a … Read More