How New Glarus Brewing Kept its Employees Top of Mind in its Marketing, Pandemic Response

New Glarus Brewing beer courses through the veins of Wisconsin, yet its presence isn’t overbearing. The quiet brewery, stationed atop a hill in quaint New Glarus, Wisconsin thrives on subtlety. They don’t do any advertising—at all. Instead, they thrive on word-of-mouth marketing from their hordes of fans, both in-state and out-of-state. These avid fans clamor to buy their beer across Wisconsin outposts. They also trade for it if they reside outside of state lines. The brewery doesn’t need more marketing, but it still looks for new ways to connect with their audience. One of those avenues is through setting up a new Twitter account. This also connects with New Glarus’ broader mission of putting their employees first, in marketing decisions, brewery upkeep and their COVID-19 pandemic response. I talked to New Glarus’ COO and General Counsel, Drew Cochrane, about how New Glarus acts on this overarching mission. 

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What We’re Drinking | October 16, 2020

The names of the days of the week have similar origins in Spanish and English — they’re named after Roman/Greek/Norse gods, for the most part. But Saturday is different. Saturday in English is named after Saturn (Roman god of agriculture), whereas Saturday, in Spanish, (Sábado), gets its origins from “sabbath” (or “shavat”) meaning “to rest.” We usually think of Sunday as the day of rest. But if you’ve ever wondered why we consider Sunday the first day of  the calendar week, now you know: Rest happens on the seventh day of the week, which is technically Saturday. Etymology is fascinating. So party it up tonight and rest tomorrow.

We’re also in the month of October — from the latin “octo” for eight. The eighth month. Except really it’s the 10th month, and nobody bothered to change it when we transitioned to the 12-month calendar circa 700 B.C. I feel that; I don’t change my clocks for daylight savings time. They’ll be right again in six months, so why bother. None of this has much to do with beer, but our brains could all use a break from politics. Anyway, it’s Friday, you’re done with the work week, and it’s time to crack open a few beers. Here’s What We’re Drinking this week.

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New Glarus Brewing | Dancing Man Wheat

As summer comes to an end, I would like to look back on some of the fond memories of 2019. While the birth of my son, Alexander, has to rank as one of the top moments of my summer, a close second has to be my discovery of my new summer beer, Dancing Man Wheat–a Hefeweizen from New Glarus Brewery out of New Glarus, Wisconsin.

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The OGs of Craft Beer | New Glarus Brewing Co. – Spotted Cow

In 2001, I was a bartender at a joint in Wausau, Wisconsin called Loppnow’s Sports Bar. Our main fare was tap and bottled Bud Light and Miller Lite, but occasionally we sold some Mike’s Hard Lemonade, Smirnoff Ice and Blue Moon. I don’t remember how many taps we had, but I recall that only one rotated: usually with Point Lager or a stout that wasn’t Guinness (we had no nitro). These barrels often took a couple of weeks to cash, with one exception – New Glarus Brewing Co.‘s Spotted Cow Farmhouse Ale.

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What We’re Drinking | May 13th, 2016

You guys. Weird juju all around today. It’s Friday the 13th and Mercury is in retrograde so if everything feels a little wacky, well, it’s because it is. But don’t panic — it’s not you! It’s the universe, or whatever. So don’t take anything too seriously this weekend. Let the world be as it will and take everything with a grain of salt. Beer will help, too. I promise. Here is what’s been getting the PorchDrinking team by this week.

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