#Paulaner – PorchDrinking.com
The rapid contortion and contraction of today’s U.S. craft beer markets present opportunities for both brewers young and old to capitalize on the American passion for high-quality beer. While the OGs of American craft beer like Sierra Nevada and Anchor Brewing continue to churn out quality beer, there’s an even older subset of international breweries looking to make their own inroads beyond their traditional Oktoberfest imports.
This post was sponsored and supported by Paulaner USA.
Steins. Pretzels. Dirndls. Lederhosen. Sausages. More Steins. Tents. Singing. Chances are, I just summed up your Oktoberfest experiences. But other than hearing about that time your friend studied abroad in Germany, what do you really know about Oktoberfest and the beers served there?
Märzen, Helles and Festbier aren’t usually what you brandish at your bottle share, but the craft that goes into producing these styles is immense. Munich breweries are very proud of their beer traditions—none more than Paulaner, Oktoberfest’s #1 provider of stein-filled happiness. We asked the masters for a little more background behind the magic that goes into each glass, which in turn fuels all the good times and pretzel consumption.
The craft beer scene in the U.S. has been around for a relatively short period of time. Part of its rapid growth and success can be attributed to the industry’s willingness to evolve and contort itself to appeal to the ever-changing whims of today’s curious consumer. While hard seltzers and fruit-puree sours might be nothing more than a passing trend, one recent market shift seems to be here for the long haul: craft beer in cans. The benefits of cans are clear: they’re more transportable, better for the environment, and boast longer shelf life than their glass counterparts. A huge signal that the can trend is more of a foundational than fleeting trend in the U.S. is that century’s old European brewers are also augmenting their typically rigid perceptions of packaging to appeal to the American market.
America is bursting at the seams with great American craft beer options. There’s a bevy of tasty hazy IPAs and adjunct-filled stouts that generate social buzz and full bellies, but sometimes you just want a nice, easy-to-drink beer. For that, many look to and take notes from the Germans and their time-tested and rigorous brewing processes that continue to set the standard for classic beer styles. While solid imported options do exist, they can be hard to come by and even harder to identify if you’re not well-versed in traditional German brewers. Paulaner, a German stalwart of brewing that is older than America itself, is hoping to change that with Paulaner U.S.A’s announcement that their Hefe-Weizen and Original Munich Lager offerings will be available across the U.S. in 16.2oz cans this Spring. Here’s what you need to know about the new Paulaner beers gracing shelves stateside soon.