#rebrand Archives – PorchDrinking.com
After 28 years as a pioneer in the Colorado craft beer scene, Tommyknocker Brewery located in the mountain town of Idaho Springs, CO, is undergoing an extensive overhaul. With the introduction of a branding refresh, new core beer offerings and a $100,000 remodel of their brewpub, Tommyknocker is looking to reinvent itself in today’s competitive craft beer market.
We’ve all been there. You go to a bar, try a new beer from a local craft brewery and fall in love. After a quick Google search, you realize this brewery is within driving distance, and pretty soon it becomes your favorite hangout. You grow to enjoy their other brewed libations, and before you know it, your local brewery grows a little too fast. Suddenly the attention and focus shifts from the beer to basically everything else: new locations, keeping up with wholesaler demand, a new kitchen, etc. etc. Before you know it three years have passed and you notice that the draft beer menu is always the same, and you’re no longer in love with your old, favorite brewery. So, you find a new place to call home, and hope the cycle doesn’t repeat itself.
This is the story of one brewery, Spring House Brewing Co. in Lancaster, PA, that recognized this all too familiar pattern, and worked hard to rebrand and revitalize itself. And much to this writer’s surprise, it is working.
After nine months of careful planning, Double Nickel Brewing Company of Pennsauken, NJ finally unveiled its upcoming rebrand with a clean website, bold packaging, and tasting room updates in the works. The aesthetic is simple and modern while incorporating elements of vintage design. The result? A feeling of both novelty and nostalgia.
With a goal of “bridging vision and tradition” and a core series comprised of modern-brewed versions of classic beer styles, the new look more effectively conveys the personality and mission of the brewery—making beer that transcends the generational taste differences.