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Double Nickel Brewing Company Rebrands as Second Anniversary Approaches

Double Nickel
Dan Bortz

After nine months of careful planning, Double Nickel Brewing Company of Pennsauken, NJ finally unveiled its upcoming rebrand with a clean website, bold packaging, and tasting room updates in the works. The aesthetic is simple and modern while incorporating elements of vintage design. The result? A feeling of both novelty and nostalgia.

With a goal of “bridging vision and tradition” and a core series comprised of modern-brewed versions of classic beer styles, the new look more effectively conveys the personality and mission of the brewery—making beer that transcends the generational taste differences.

As an extension of the makeover, Double Nickel has plans underway for a re-imagined tasting room—one that will reflect the brand with modern features complimented by historically inspired accents—to serve as a community gathering place for all.

The rollout of this rebrand will coincide with the brewery’s second anniversary party on November 11. Tickets to this event will cost $25 and include:

20+ beers on tap including 3 new offerings (whiskey-barrel-aged Belgian Brown, wine-barrel-aged Belgian Golden, wine-barrel-aged Pilsner) and 8 pours included + commemorative tasting glass

  • Live music with The Bad Bees, 23 Kings, and Champagne LeSabre
  • Food trucks including Rob’s Craft, Celtic Knot Fish & Chips, Il Fuoco Dentro Pizza, and Mama’s Meatballs
  • Giveaways and raffles
  • A portion of proceeds go to Wounded Warrior Project for Vet’s Day

Feature image courtesy of Double Nickel Brewing Company.


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