Yards & Harpoon Place a Wager on the Super Bowl
Super Bowl LII is barreling toward Minneapolis. The Philadelphia Eagles and New England Patriots are going to clash in a David and Goliath showdown, which will hopefully be a game for the ages. As a lifelong Eagles fan, I hope the Birds give the Patriots the thrashing of their lives. As if the game wasn’t going to be fun enough already, breweries in the teams’ hometowns are placing a little bet on the big game. Just as you would expect, it all started on Twitter.
@yardsbrew We've got 5 rings that make us feel real good about our chances. You're on!! you guys are gonna look great in Harpoon red! Let's step it up…we win, you pour our beer. Harpoon IPA is super refreshing after a big win.
— Harpoon Brewery (@harpoonbrewery) January 24, 2018
Yards Brewing Company has long considered themselves to be “Philadelphia’s Brewery,” and they plan to back up that moniker as Philly prepares itself for their third trip to the Super Bowl. On Sunday, February 4 at 6:30 p.m., the Eagles will face off against the New England Patriots. Yards placed a hometown wager on the outcome of the Patriots-Eagles game with Boston-based Harpoon Brewery. In addition to earning supreme bragging rights for eternity, the losing brewery will have to pour the winning brewery’s beer in their taproom for an entire day and their staff will be required to wear the opponent’s gear.
“To our friends at Harpoon: Get ready to wear some Green, a very dynamic and blue-collar kind of color – and it looks great on everyone, from casual fans to pretty boy quarterbacks,” says Founder and Brewmaster Tom Kehoe, a longtime Eagles season ticket holder. “The last time we moved our brewery, the Phillies won the World Series, and we handed out free Philly Pale Ale to fans celebrating in the streets. Now, after once again opening a new facility, we are hoping some of that Yards good luck will rub off on our high-flying NFC champs. Let’s go Birds!”
We’ve got football on the brain…who’s with us?? 🏈 #notdone #newengland . What’s better than Harpoon beer and football? Nothing. But, pretty close is having @yardsbrew pour Harpoon at their taproom after we win our game day bet! 🙌❤️ See blog at HarpoonBrewery dot com for deets! . Even better, starting now until 2/4 we’ll donate $1 from every pint of Fresh Tracks poured in our Boston Beer Hall and $10 for every keg of Fresh Tracks sold in Boston to the Gillian Reny Stepping Strong Center for Trauma Innovation at @brighamandwomens Hospital ❤️ . . . #craftbeer #boston #bostonma #ne #visitnewengland #massachusetts #lovebeerlovelife #gopats #gameday #football
Yards will also tie in their ongoing commitment to the local community with the bet. The brewery will donate $1 from each pint of Philly Pale Ale sold in their taproom from Wednesday, January 24 through Sunday, February 4 to Prevention Point, an organization working on the front lines of the opioid crisis in Philadelphia. They will also donate $10 from every keg of Philly Pale Ale sold in the Philadelphia region during the same time frame to Prevention Point.
“The opioid epidemic has affected numerous members of the Yards family just like our greater community,” says Trevor Prichett, Chief Operating Officer of Yards. “Addiction is a terrible disease and we are grateful to have incredible organizations like Prevention Point working to prevent these tragic and unnecessary deaths.”
Harpoon Brewery will also be giving back in Boston! A portion of the proceeds from one of their flagship beers will be donated to a charity of their choosing as part of the wager.
The winning brewery will be announced on social media after the game. In the meantime, you can keep up-to-date on the terms of the bet — and enjoy all the trash-talking — by following Harpoon and Yards on Twitter!
Featured Image courtesy of Yards Brewing Company