Beer for Good | Holidaily Program Buys Beers for Frontline Workers
It has often been stated that the craft beer industry was built around the idea of creating community through beer. So it should come as no surprise that breweries from around the country have begun stepping up in a big way to support their local communities and those hit hardest by COVID-19.
Over the next several months, PorchDrinking is committed to sharing incredible stories highlighting efforts from craft breweries, distributors, retailers, and more, who have gone out of their way to give back during this time of dire need.
In Golden, CO, Holidaily Brewing, the state’s only certified dedicated gluten-free brewery, has launched a campaign called Red for Med, which allows its customers the opportunity to beer-it-forward. For $5, customers can purchase a ticket that’s affixed to a board in the Holidaily taproom. Those tickets can be claimed by medical workers, police officers, firefighters or first responders and be applied toward a free four-pack of Beulah Red Ale.
“As a brewery, it’s difficult to know how to tangibly help during a health crisis,” said Holidaily founder, Karen Hertz. “We started the Red for Med program because we wanted to brighten the day of local frontline workers and thank them for their dedication to keeping our community safe.”
Red for Med tickets can be purchased at the Holidaily taproom or online via their webstore. Thus far, over 100 tickets have been purchased for frontline workers. Now, the Holidaily team is urging front line workers who are thirsty for a free four-pack of beer to come claim those tickets.
“We were overwhelmed with the community’s response to our Red for Med program,” said Kailin Thom, taproom manager for Holidaily Brewing. “The day we announced the program, ticket sales came flooding in. We even had a customer purchase 50 tickets for our frontline workers.”