#brewerytour – PorchDrinking.com
Chances are, if you have been to a brewery before, you have been on a brewery tour. It’s an easy way to get the consumer closer to a brewery’s brand, process, and beer. While some offer hands-on exercises, unlimited samples, and specialized experiences, your typical, run-of-the-mill brewery tour is no longer memorable. Beer drinkers are much more educated and knowledgeable of the brewing process and the craft beer industry as a whole than they were 5 or 10 years ago. Sniffing hop pellets and looking at stainless steel fermenters can get dull after a while.
To stand out in today’s brewery tour landscape, you really have to offer something that goes beyond the status quo and provides a deeper connection to the brewery you’re visiting. Many national and regional breweries have realized that their brewery tour can help extend the beer drinker’s experience with them, which could help influence subsequent purchasing decisions at retail locations and bars. Offering something different and memorable is a great way to standout from the fray of local colleagues and regional competitors. Things like specialized tours and immersive tasting experiences are just a few ways that breweries have revamped their tours to better appeal to today’s beer drinking clientele.
Featured Image Credit: Liz Thomas Hiking (via Facebook)
Accomplished long distance hiker Liz Thomas is about to set out on another urban adventure. This time around, she and her companions will embark on an 8-day, 88-mile hike with one extremely ambitious …
With all the focus on GABF this week, it’s easy to overlook the fact that more than a dozen Denver breweries won’t be pouring at the festival, including some of our favorites. When you have some downtime in between sessions, consider visiting one of these local breweries, especially if you’re an out-of-towner. Many are hosting special tappings and other events to celebrate the fest. Check our event calendar for more details.
With almost 700 breweries from all over the country pouring at the Great American Beer Festival this year, it’s easy to overlook how many great ones we have right here in Denver. How many? I count 37 breweries and cideries with taprooms in a roughly five-mile radius of the Colorado Convention Center where the festival will be held, and I’m guessing a handful more opened while I was typing this post. Many of them will not be at GABF, and most do not distribute their products outside of Colorado. We know craft beer drinkers to be an adventurous sort, so why not do a little exploring before or after the fest? In that spirit, I’ve compiled a list of destinations nearby that are easily accessible by foot, bike, or a short ride with your favorite car service. Dear readers, please stow your pretzel necklaces and hop cone hats for a moment – we’re going on an insider’s Denver brewery tour.